Based in Calgary, Canada.

Based in Calgary, Canada.

Based in Calgary, Canada.

Alejandra
Guerra

Alejandra
Guerra

Alejandra
Guerra

Master in Data Science and Analytics

I come from a marketing background and am drawn to how large volumes of information can reveal small insights that improve business performance. I thrive in collaborative, interdisciplinary teams where creativity and diverse perspectives drive better solutions. I believe a well-designed dashboard or report can greatly enhance strategic oversight and support risk-based decision-making.

✦ Open to Work ✦ Open to Work

Work Experience

Experience

Experience

Experience

University of Lethbridge

Research Assistant

Jun 2024 - Present

University of Lethbridge

Research Assistant

Jun 2024 - Present

University of Lethbridge

Research Assistant

Jun 2024 - Present

Centro de Educacion Especial

Marketing Intern

Jun 2023 - Jan 2024

Centro de Educacion Especial

Marketing Intern

Jun 2023 - Jan 2024

Centro de Educacion Especial

Marketing Intern

Jun 2023 - Jan 2024

Teaching Assistant

Universidad de los Llanos

Jun 2022 - May 2023

Teaching Assistant

Universidad de los Llanos

Jun 2022 - May 2023

Teaching Assistant

Universidad de los Llanos

Jun 2022 - May 2023

Skill Set

Skill Set

Skill Set

Logo

Github

Logo

Github

Logo

Github

Logo

Notion

Logo

Notion

Logo

Notion

Logo

Canva

Logo

Canva

Logo

Canva

Expertise

Expertise

Data Integration

Cleaning, merging, and managing complex datasets using SQL, Python, and R to support personalized targeting, predictive modeling, and full-funnel campaign effectiveness analysis.

Cleaning, merging, and managing complex datasets using SQL, Python, and R to support personalized targeting, predictive modeling, and full-funnel campaign effectiveness analysis.

Data Integration

Data Integration

Cleaning, merging, and managing complex datasets using SQL, Python, and R to support personalized targeting, predictive modeling, and full-funnel campaign effectiveness analysis.

Predictive Modeling

Building machine learning models to forecast customer behavior, segment audiences, and optimize marketing performance

Building machine learning models to forecast customer behavior, segment audiences, and optimize marketing performance

Predictive Modeling

Predictive Modeling

Building machine learning models to forecast customer behavior, segment audiences, and optimize marketing performance

Data Storytelling

Designing dynamic dashboards and reports that transform data into clear, actionable business insights.

Designing dynamic dashboards and reports that transform data into clear, actionable business insights.

Data Storytelling

Data Storytelling

Designing dynamic dashboards and reports that transform data into clear, actionable business insights.

Digital Marketing

Strategizing data-driven campaigns to increase engagement, optimize conversions, and maximize ROI.

Strategizing data-driven campaigns to increase engagement, optimize conversions, and maximize ROI.

Digital Marketing

Digital Marketing

Strategizing data-driven campaigns to increase engagement, optimize conversions, and maximize ROI.

Data Reflection

As a famous philosopher once said, "There are more questions than answers." And yet, humans have always found ways, using the tools available to us, to analyze and process information in order to make better decisions. From the earliest questions of human survival, such as Which plants are safe to eat? Which ones are poisonous?, our ability to understand data has been the foundation of progress.

Today we face a new kind of challenge. In a world saturated with data, the key to thriving, especially in the realm of business and economics, is making well-informed decisions. Organizations that can interpret complex information effectively are the ones that remain competitive.

But how do we make sense of this overwhelming data? The answer is simple: visualization. Our tools must continue to be visual because, without visualization, even the clearest insights can go unnoticed. Data, when presented as raw numbers or tables, can be invisible to the human mind. But a well-crafted graph or chart can reveal patterns, highlight problems, and tell stories that drive action.

Today’s reflection is this:
In a world filled with questions, a well-designed graph can be more than just a visual. It can be the turning point between confusion and clarity, between data and insight, between questions and answers.

Life Outside Work

Life Outside Work